Home Blog Pennine smashes targets and welcomes new Sales Director

Pennine smashes targets and welcomes new Sales Director


North East-based Pennine Home Improvements is celebrating continued success, with sales up 17 per cent during the last 6 months, compared with the same period last year.

With sales at £6million, December 2017 to May 2018 has delivered an accelerated performance for the Business. The announcement comes as Pennine bids farewell to current Sales Director of ten years, Derek McLaren, who has been instrumental in the success of the business. Derek retires this month as Pennine welcomes its new Sales Director, Paul Clifton.

Pennine Directors

Paul is universally recognised as the leading mind in sales development within the home improvements market, having worked in the window and conservatory industry for 30 years and as a business development consultant and key note industry speaker over the last 15 years. 

He has spent the last five years as a consultant for the Conservatory Outlet Group, helping the national dealer network develop its sales strategies.

Mark Tinnion, Managing Director at Pennine Home Improvements, said: “Our outgoing Sales Director has been instrumental in embedding industry leadership in terms of our products, service and our way of thinking into our exceptional Sales Team, so we needed to recruit someone who could continue that work.  We consider ourselves very lucky to have secured Paul.”

“He will bring peerless experience in crafting and implementing sales processes which are designed to give the customer the best possible experience and ensure that their finished Pennine product is tailored precisely to their needs.”

Pennine is currently planning to further develop its product portfolio to offer continued choice and flexibility for orangeries, extensions windows and door design, as well as building on its commitment to its showroom network.

Mark continues: “It’s important to us to offer customers the opportunity to see and feel their products before they purchase, but beyond this we also have a firm strategy to further integrate technology into our service which will enhance the customer experience throughout all aspects of their journey with Pennine. It’s really exciting times for us.”

The Company offers an unrivalled proposition in the market: the only home improvements company in the North East to offer a 20 year guarantee, free annual maintenance checks, a 24-hour emergency lock-out service and a price promise, and believes this is responsible in part for its success.


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